Val Ritterbusch, an AMS Member, and a meteorologist, is President of WeatherCall Services in Parker, Colorado. Ms Ritterbusch's career in the private weather industry began in 1993 working for Weather Services International Corporation representing their value added products and services to government and industry markets during the deployment of the modernized United States National Weather Service Doppler weather radar network (NEXRAD). She worked extensively with emergency management and public safety agencies at a local, state, and federal level when NWS dissemination policy changed from free direct end-user access to weather radar data to fee-based NWS-authorized, private company dissemination. She was involved with the NWS contract for acquiring the NEXRAD-derived value-added weather radar mosaic product (NOWRAD) used in the specialized NWS centers. From 1997 through mid 2002, she managed a program for Baron Services Inc facilitating public/private partnerships to fund placement of weather radar graphical workstations for displaying value-added radar analysis and display services in public safety agencies. From 2003 to early 2007, she worked in a consultant capacity, including WeatherData Services Inc who provides weather risk-management programs using WDI value-added products and services to a variety of industries. In 2007, she founded her own company, WeatherCall Services, developed WeatherCall®, a state-of-the-art NWS severe weather warning notification delivery system based on NWS "storm-based warnings" methodology. Ms Ritterbusch has a BS degree in geosciences and secondary education (magna cum laude) from the State University of New York at Buffalo She lives in Parker, Colorado with her husband, dog, and cat, has a grown daughter, a son in college, and rides her dressage horse for recreation.