Along with workshops in meteorology and oceanography, the AMS Education Program guides Local Implementation Teams, which include Broadcasters, to offer DataStreme Atmosphere, Ocean, and Earth's Climate System (ECS). The AMS also offers undergraduate geoscience courses, which Broadcasters can offer locally.

Join AMS and become part of a dynamic national and international scientific network that’s more than 14,000 members strong. Stop by booth 106/108 to learn how to apply!

AMS Publications include AMS Journals, the Bulletin of the American Meteorological Society (BAMS), and AMS Books. AMS Books will be featured at the booth, and in particular Robert Henson's history of American weathercasting, "Weather on the Air." Come browse our books and purchase copies to take home.

Baron Services is the leader in weather tool development for the broadcast industry, providing display software with exclusive, value-added data products, redefining radar technologies, and developing accurate forecasting models. The Baron mobile app will extend audience reach beyond television broadcast. An intuitive weather application for mobile devices that stations can brand with their name and identity, the app even displays data from a live radar extending the promotable advantage of a capital investment. The app will be on display in the booth for demonstrations. A new suite of value-added forecast data products includes drought level severity data, dust and total precipitable water models, and a wind shear model that will improve forecasting for potential hurricane formations in the Atlantic. There will be previews of the new products on August 23rd and August 24th in the Clarendon Room at Boston Park Plaza. Capture an audience's attention and imagination with Omni 3. An all day, every day weather graphics package, Omni 3 produces stunning 3D visuals and integrates live video directly into your weathercast. Led by Baron and L-3 STRATIS, the NEXRAD dual-polarization upgrade project continues to move forward, forever changing the use and interpretation of weather radar in broadcast meteorology as each dual-pol site goes on-line. Stop by Booth #204 to learn more about Baron’s complete weather solutions.

Midland Radio Corporation of Kansas City, MO is the nation's largest manufacturer of All Hazards NOAA Weather Radios. Through partnerships with America's market-leading broadcast meteorologists, Midland actively promotes more widespread use of the NOAA Weather Radio Network, "The Voice of the National Weather Service". Stop by booth 208 to meet with The Bruces to find out how you can help support our nation's best severe weather warning network and raise money for your favorite charity. Check out the new tri-lingual WR-120EZ, and register to win a free lobster dinner. Look for the guys wearing lobster hats!

Kevin J. Hussey, JPL, Pasadena, CA; and J. Witte The Jet Propulsion Laboratory's (JPL's) Manager of Visualization Technology Applications and Development Group, who created the visualizations and NASA Goddard's Climate Science Communicator and former TV weathercaster will be demonstrating NASA's "Eyes on The Earth 2.0" web application and its "Earth Now” mobile phone application. These can be used by broadcast meteorologists to enhance their presentations and increase viewer interest in understanding weather and climate. Kevin and Joe will also take suggestions from the AMS broadcaster community as to how these applications might be modified to enhance their use on air. Developed using a state-of-the-art, browser-based video game-engine technology, "Eyes on the Earth 2.0" is an interactive reality visualization that delivers "fresh" data and images from NASA's fleet of Earth satellites to home computers. It also displays the location of all of NASA's 15 currently operating Earth-observing satellite missions in real time. A touchscreen version is being made available for Museums and Science Centers. Feedback on interest in touchscreens for your TV news studio will be welcomed. Developed as a mobile app "Earth Now" brings a world of ever-changing weather and climate data to your fingertips for both iOS and Android phones. The regularly updated data are displayed as color maps projected over a 3D Earth model that can be rotated by a single finger stroke, or zoomed in and out by the pinch or spread of two fingers. Color-coded legends indicate the relative strength or weakness of environmental conditions. Helpful descriptions provide background information on each data set. "Earth Now" is currently available at the Apple app store and the Android Marketplace.

The National Oceanic and Atmospheric Administration (NOAA) is the federal agency charged with observing and predicting changes in the Earth’s environment. NOAA plays a vital role in the life of every American through its work in weather forecasts, remote sensing, climate research, fisheries management, safe navigation, and ocean exploration. NOAA’s products and services support America’s economic vitality. Dedicated scientists and staff use cutting-edge research and high-tech instrumentation to provide citizens, TV and Radio Broadcasters, emergency managers, and other decision makers with reliable information as needed.

NOAA is here to engage the AMS broadcast community and discuss innovations in atmospheric science and climate monitoring. Last fall, NOAA launched the Weather-Ready Nation initiative and America's newest polar-orbiting satellite, the Suomi National Polar-orbiting Partnership (NPP) satellite (Nov 2011). Representatives will discuss the Suomi NPP instruments and its data. The NPP satellite data became available nearly three times sooner than previous missions and is currently being used in NOAA’s global numerical weather forecast system.

NOAA representatives will also provide information on how broadcasters can access real-time data and animation as well as proxy GOES-R products and services. NOAA is on the web at http://www.noaa.gov/.

My name is Mish Michaels--for years everyone called me "meteorologist." Now most people call me “Mommy Mish” including my 5 year old daughter! When I was her age, an EF2 tornado cut through my neighborhood uprooting trees and doing extensive damage. That life event inspired a long professional journey as a broadcast meteorologist, but these days my adventures are of a different sort---raising my daughter. Through her eyes, my childhood love for weather has been rekindled. She reminds me how fun it is to play in puddles, to build a snowman and to watch the sky again with the wonder of a child. Our experiences together inspired me to create Natural Cloud Cover. The collections are my own personal designs—organic clothing for the weather watcher in every kid! Each piece is built for atmospheric adventures and outdoor comfort. I hope your kids enjoy watching the sky while wearing our clothing! Natural Cloud Cover is committed to supporting the next generation of atmospheric scientists and weather forecasters. Natural Cloud Cover is proud to partner with the Blue Hill Observatory to support their educational initiatives by donating 10% of our profits.

Vizrt is the world’s leading provider of real time 2D & 3D graphics systems for the broadcast and post-production industry. This includes Viz Weather, which is used by broadcasters around the world as well as The Weather Channel in the US and The Weather Network in Canada. Besides award-winning 3D graphics and maps, Vizrt also creates leading-edge content production tools for digital media from integrated media asset management to web and mobile publishing solutions.

Whether it’s on-air, online, or via mobile device, Weather Central, LP, will help you stay ahead of your competition with dynamic, differentiating solutions that keep viewers connected and keep them coming back for more. Weather Central is the leading provider of weather solutions and the most viewed television weather system in the world. Utilizing the Company’s dynamic weather graphics, precise forecast models and data, and patented technology, more than 1000 partners and hundreds of millions of consumers worldwide benefit from Weather Central’s attention to weather presentation, detail and insight.

Founded in 2000, Weather Decision Technologies is a high technology leader in the weather industry, providing life-safety applications and weather decision support services and systems to our partners and customers. WDT's iMap services provide dynamic, web-based and mobile interactive mapping solutions for the world's leading local media companies. WDT maintains operational offices in Norman, Oklahoma, and Atlanta, Georgia. Corporate websites: wdtinc.com, weatherops.com and weatherforensics.com.

Weather Metrics helps local television stations build a network of strategically placed, HD, cameras to enhance the viewer experience, tell a better weather story and generate new sponsorship revenue through engaging, live and local video from around their viewing area.

WeatherVisionTM is the only remote location camera system designed specifically for local stations to enrich their local news experience with dynamic live, clip, and time lapse video. The system can be enhanced by adding weather sensors and StreamVisionTM options.

The TruVu Max EcoSystem is the only completely seamless weather production system on the market and produces compelling weather presentations with less stress and more speed to more platforms. Now you can choose the social media engagement that’s right for your weather brand with Max Social, and Max Traffic is the first and only “traffic & weather” together integrated solution. Plus, cutting-edge advances to The WeatherActive Digital Suite will keep audiences and advertisers coming back for more. See how WSI, the full service weather leader delivers superior weather storytelling with increased audience engagement. On-air. Online. On the go.