Jeff Lazo, an AMS Member, is Director of the Societal Impacts Program at the National Center for Atmospheric Research in Boulder, Colorado. He is an economist with extensive experience in nonmarket valuation of environmental and natural resource commodities. His current work focuses on the communication and value of weather information and the economic impact of severe weather events. Dr. Lazo is a member of the Steering Committee of the AMS Commission on the Weather and Climate Enterprise, the World Meteorological Organization Forum on the Socio-Economic Applications of Meteorological and Hydrological Services and WMO's WWRP Societal and Economic Research and Applications Working Group. He was an editor of the AMS journal Weather, Climate, and Society. Dr. Lazo has a BA degree in economics and philosophy from the University of Denver and Masters and PhD degrees in environmental and natural resource economics from the University of Colorado at Boulder. Former positions include Assistant Professor of Mineral Economics at the Pennsylvania State University and Manager at Stratus Consulting in Boulder, Colorado. Note: SIP's publications can be accessed at: http://www.sip.ucar.edu/publications.php.