Guidelines for use of the AMS Name, Seal, and Logos

The American Meteorological Society (AMS) is a non-profit, professional society whose objectives are the development and dissemination of knowledge of the atmospheric and related oceanic and hydrologic sciences, and the advancement of its professional applications.

In order to ensure that rights and privileges of all members, as well as the Society as a whole are upheld, the AMS has developed the following guidelines for the proper use of the AMS name, its Seal of Approval, the designation Certified Consulting Meteorologist (CCM) or Certified Broadcast Meteorologist (CBM), and the official seal of the AMS:

• In accordance with Article XII, Section 3(F) of the AMS Constitution, members shall not use or display the official seal of the AMS, the Seal of Approval, or the designations Certified Consulting Meteorologist (CCM) or Certified Broadcast Meteorologist (CBM) unless duly authorized by the Society.
• When an individual has been granted the Seal of Approval for either Radio or Television Weathercasting, the Seal should be used in such a way that no implication of endorsement of a sponsor, or a sponsor's product may be interpreted by the audience. In addition, note that the Seal is awarded to an individual, and not to a station or program. Therefore, visual or aural announcements should reflect this (e.g., "Channel X Meteorologist [Name] has been granted the Seal of Approval by the American Meteorological Society"). In order to ensure a clear distinction between the Seal and CBM logos, the Seal of Approval logo may not be displayed with the colors gold/yellow and black. Sealholders may not refer to themselves as "certified by the AMS" because that designation is reserved for individuals with the CBM or CCM certification. Sealholders should instead say that they have been awarded the AMS Seal of Approval.
• When an individual has been granted Certified Broadcast Meteorologist (CBM) status, the designation should be used in such a way that no implication of endorsement of a sponsor, or a sponsor's product may be interpreted by the audience. In addition, note that the CBM designation is awarded to an individual, and not to a station or program. Therefore, visual or aural announcements should reflect this (e.g., "Channel X Meteorologist [Name] has been designated a Certified Broadcast Meteorologist by the American Meteorological Society"). The CBM logo should be displayed as gold lettering on a black background.
• When an individual has been granted Certified Consulting Meteorologist (CCM) status, the notation should be used in such a way that no implication of endorsement of any commercial venture may be interpreted. In addition, note that the CCM designation is granted to an individual, not a company or other organization. Therefore, publication or other use should reflect this (e.g., "Jane Doe, CCM has been designated a Certified Consulting Meteorologist by the American Meteorological Society").

The following are trademarks or registered trademarks of the American Meteorological Society, and except as noted above, shall not be used, broadcast, or published without the express consent of the AMS:

American Meteorological Society ® Certified Consulting Meteorologist™

AMS ® CCM™

Certified Broadcast Meteorologist™

CBM™